Professor Nnamdi O. Madichie is Visiting Professor of Entrepreneurship & Marketing at the Department of Management Science. He is the director of the Center for Research and Enterprise at the London School of Business and Management. Professor Madichie received his PhD in International Marketing from the Sheffield Hallam University, His research straddles broad areas of Marketing (Arts, Entertainment & Media) & Entrepreneurship (Gender & Ethnicity) cutting across four continents birthing the masterpiece ‘Digital Entrepreneurship in Sub-Saharan Africa Challenges, Opportunities and Prospects’ which he authored. Additionally, He is a Fellow at the Bloomsbury Institute London, the Chartered Management Institute (FCIM) in the United Kingdom and a Senior Fellow of Higher Education Academy of England and Wales. He has served as an External Examiner at the Liverpool Business School, UK, University of Ghana Business School and Cape Peninsula University of Technology in South Africa. Email: Nam.Madichie@ccu.edu.ng